Blog

From The Field, Ep. 4: Matthew Efird on Challenges Facing Farmers

In the latest edition of “From the Field,” Holloway CEO Brian Maxted talks to fifth-generation Fresno farmer Matthew Efird, President of Efird Ag Enterprises and Vice President of Double E Farms since 1999. Efird is also the District 8 Board Director for Blue Diamond, and discusses the many challenges facing Central Valley growers this season, including issues related to shipping, storage, supply chain challenges, and the soaring costs of agriculture inputs.

A Look Back at Holloway’s Gypsum Miner Mascot Over the Years

On, we’ll call it Miner Monday, we look back at Holloway’s gypsum miner mascot over the years.

From the Field, Ep. 3: Whole Orchard Recycling

Holloway CEO Brian Maxted takes a ride with Ag Operations Manager Alex Parsons at a recent Whole Orchard Recycling project near Mendota, Calif. The two discuss best practices for orchard removal, grinding and reincorporation, and the many benefits of Whole Orchard Recycling.

90 Years & Still Growing: 1964 E&MJ Ad Showcases Lost Hills Mine

This Clark Equipment ad from Engineering and Mining Journal in November 1964 highlights Holloway’s Lost Hills Mine with a photo of a Michigan Tractor Scraper that scraped 1 million tons of gypsum between 1959 and 1964. Since 1932, Holloway has been the leading supplier of soil amendments to the south Valley, scraping, delivering and spreading more gypsum than any other supplier. Today, as part of an occasional series entitled "90 Years & Still Growing ..." highlighting Holloway and California ag history, we look back at our founder and celebrate the early days of H.M. Holloway and how our 90-year-old company came to be.

Gypsum in June: Mid-Season Improvements for Row Crops

June is here, which means the temperatures are starting to soar and crop production and irrigations are in full swing. To combat the water infiltration, compaction and sodium [...]

Holloway Celebrates its 90th Anniversary

Long-time Central California-based company Holloway this week is officially celebrating its 90th anniversary in business. Founded in 1932, Holloway will commemorate its 90th anniversary with a customer appreciation event this week, an employee appreciation event later this summer, along with a host of 90th campaigns, giveaways and events that pay tribute to 90 years of business in the agriculture, mining, environmental and logistics industries.

From the Field, Ep. 2: Combat Soaring Fertilizer Costs with Compost, Soil Amendments

In the second episode of “From The Field,” Holloway CEO Brian Maxted continues his discussion with Director of Agronomy Steve Lenander, discussing how growers are combatting soaring fertilizer costs with compost and gypsum. Visiting an almond orchard in Wasco, Calif., in mid-May, the two also discuss using soil amendments to improve ponding issues and unlock nutrients in the face of today’s soaring input costs.

From the Field, Ep. 1: Mid-Season Almonds Update, Irrigation Management

In this episode, Holloway CEO Brian Maxted meets with Director of Agronomy Steve Lenander in a Wasco almond orchard for a mid-season update and to discuss how the cooler temperatures have affected nut production in the southern Valley.

Mid-Season Update: Subjective Almond Forecast Down 4% from 2021

All things considered, the latest almond forecast has “improved the outlook slightly” for area growers. Holloway CEO Brian Maxted and Director of Agronomy Steve Lenander [...]

How Spreader Technology has Evolved in Our 90 Years

Looking back at Holloway’s 90 years working in Central California, we see a technological evolution first-hand in our photo archives. Back in the 1930s, 40s and 50s, Holloway spread gypsum and other soil amendments with pickup trucks that were outfitted with spreading mechanisms on the beds.

90 Years & Still Growing: Californian Ad Looks Back at Founder

This month, Holloway officially celebrates its 90th year in business. Today, as part of an occasional series entitled "90 Years & Still Growing ..." highlighting Holloway and California ag history, we look back at our founder and celebrate the early days of H.M. Holloway and how our 90-year-old company came to be.