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From The Field, Ep. 4: Matthew Efird on Challenges Facing Farmers

2022-08-04T15:24:04-07:00

In the latest edition of “From the Field,” Holloway CEO Brian Maxted talks to fifth-generation Fresno farmer Matthew Efird, President of Efird Ag Enterprises and Vice President of Double E Farms since 1999. Efird is also the District 8 Board Director for Blue Diamond, and discusses the many challenges facing Central Valley growers this season, including issues related to shipping, storage, supply chain challenges, and the soaring costs of agriculture inputs.

From The Field, Ep. 4: Matthew Efird on Challenges Facing Farmers2022-08-04T15:24:04-07:00

From the Field, Ep. 3: Whole Orchard Recycling

2022-07-29T13:54:33-07:00

Holloway CEO Brian Maxted takes a ride with Ag Operations Manager Alex Parsons at a recent Whole Orchard Recycling project near Mendota, Calif. The two discuss best practices for orchard removal, grinding and reincorporation, and the many benefits of Whole Orchard Recycling.

From the Field, Ep. 3: Whole Orchard Recycling2022-07-29T13:54:33-07:00

Gypsum in June: Mid-Season Improvements for Row Crops

2022-06-07T12:40:42-07:00

  June is here, which means the temperatures are starting to soar and crop production and irrigations are in full swing. To combat the water infiltration, compaction and sodium and calcium issues we oftentimes see this time of year, we recommend row and field crop growers combat harsh soil conditions with a quick gypsum application that helps improve irrigation water infiltration for the conditions described above. Mid-Season Improvements in Alfalfa In alfalfa, for example, which removes large quantities of nutrients from the soil each year, a gypsum application can help improve mid-season deficiencies that reduce yield, quality and stand life. [...]

Gypsum in June: Mid-Season Improvements for Row Crops2022-06-07T12:40:42-07:00

Holloway Celebrates its 90th Anniversary

2022-05-26T11:38:28-07:00

Long-time Central California-based company Holloway this week is officially celebrating its 90th anniversary in business. Founded in 1932, Holloway will commemorate its 90th anniversary with a customer appreciation event this week, an employee appreciation event later this summer, along with a host of 90th campaigns, giveaways and events that pay tribute to 90 years of business in the agriculture, mining, environmental and logistics industries.

Holloway Celebrates its 90th Anniversary2022-05-26T11:38:28-07:00

From the Field, Ep. 2: Combat Soaring Fertilizer Costs with Compost, Soil Amendments

2022-05-23T10:38:04-07:00

In the second episode of “From The Field,” Holloway CEO Brian Maxted continues his discussion with Director of Agronomy Steve Lenander, discussing how growers are combatting soaring fertilizer costs with compost and gypsum. Visiting an almond orchard in Wasco, Calif., in mid-May, the two also discuss using soil amendments to improve ponding issues and unlock nutrients in the face of today’s soaring input costs.

From the Field, Ep. 2: Combat Soaring Fertilizer Costs with Compost, Soil Amendments2022-05-23T10:38:04-07:00

Mid-Season Update: Subjective Almond Forecast Down 4% from 2021

2022-05-17T11:09:21-07:00

All things considered, the latest almond forecast has “improved the outlook slightly” for area growers. Holloway CEO Brian Maxted and Director of Agronomy Steve Lenander assessing a local almond orchard recently. As Holloway’s agronomy team noted during orchard visits over the past week, almond trees in a number of Kern County customer orchards are looking strong despite frost and drought concerns this season. Despite an optimistic outlook in the south Valley, the USDA is projecting the lowest yield for California almond growers since 2014 & 2015 (during a D4 drought). Last week’s “subjective forecast”, released [...]

Mid-Season Update: Subjective Almond Forecast Down 4% from 20212022-05-17T11:09:21-07:00

How Spreader Technology has Evolved in Our 90 Years

2022-05-16T11:23:23-07:00

Looking back at Holloway’s 90 years working in Central California, we see a technological evolution first-hand in our photo archives. Back in the 1930s, 40s and 50s, Holloway spread gypsum and other soil amendments with pickup trucks that were outfitted with spreading mechanisms on the beds.

How Spreader Technology has Evolved in Our 90 Years2022-05-16T11:23:23-07:00

Why It’s Critical to Sample Irrigation Water Early in the Season

2022-04-06T19:55:37-07:00

Water sampling has helped growers identify Chloride, Sodium issues this spring Spring is here, and with another dry winter, California growers are irrigating sooner rather than later again this season. Early-season water sampling by the Holloway Agronomy Team in recent years has shown compromised water sources in multiple counties, both from wells and district sources, due to prolonged drought, buildup and aging wells. This makes it imperative that growers get their irrigation water tested early in the season. According to Holloway Director of Agronomy Steve Lenander, “both well and district sources need to be tested to ensure [...]

Why It’s Critical to Sample Irrigation Water Early in the Season2022-04-06T19:55:37-07:00
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