Assessing Frost Damage, and Keeping Trees Healthy Moving Forward
Brian Milne2022-03-03T21:48:45-08:00Holloway's agronomy team breaks down recent frost damage in almonds, and what it means for 2022 production in the California Central Valley.
Celebrate Holloway’s 90th at World Ag Expo
Brian Milne2022-02-03T21:55:31-08:00Celebrate Holloway's 90th at World Ag Expo Holloway to Host 90th Anniversary Lounge, Customer BBQ & Grower Seminar Holloway will be celebrating its 90th Anniversary at the World Ag Expo in Tulare on Feb. 8-10. Along with exhibiting in its same location, Booth No. 3505 at the Corteva Agriscience Center, Holloway will also be hosting a 90th Anniversary Lounge for clients. Be sure to stop by to enter our giveaway for a Central Coast Wine Tasting Experience, or a free load of Holloway Gypsum or Agronomy Service Package. Growers can also stop by the booth and pick up [...]
Grower Stories: Stewart Legacy Farming
Brian Milne2022-02-02T20:54:45-08:00How Stewart Legacy Farming Company leverages Holloway products, services to optimize soil health As part of our 90th anniversary campaign, Holloway will be speaking with multi-generational growers who have grown up on our local farms and are true stewards of their soil. Today we catch up with fifth-generation farmer Kameron Stewart, who discusses how Stewart Legacy Farming Company leverages Holloway products, agronomy and redevelopment services to optimize soil and crop health on orchards in Bakersfield and Hanford. Learn more about Holloway and its sustainable, soils-first solutions just a few minutes down the road from Hanford at [...]
Meet Your Partners in Growth Series: Laura Willoughby
Sarah Porter2022-02-23T17:08:18-08:00Laura Willoughby, Senior VP of Finance Laura Willoughby, front, is Senior VP of Finance for Holloway. Joined from left to right by President Vard Terry, COO Dan Allen and CEO Brian Maxted, Holloway was named Inc. Magazine's fastest-growing Ag & Natural Resources company in 2021. While some might flee from their problems, Laura Willoughby runs at challenges head on. When she's not balancing the books at Holloway, the Senior Vice President of Finance is an avid runner who competes in marathons at both the local and national level – running in everything from the Bakersfield Marathon (finishing second [...]
Meet Your Partners in Growth Series: Alex Parsons
Sarah Porter2022-01-03T22:32:42-08:00Alex Parsons, Ag Operations Manager Alex Parsons, Ag Operations Manager You know those people who always say “yes” to an opportunity or the unexplored? Now combine that person with a guy who is always smiling, and would give you the shirt off his back, and you have Holloway’s Ag Operations Manager, Alex Parsons.Even though his immediate tenure with Holloway has been short, his affiliation with Holloway has been almost lifelong. Parsons grew up around agriculture living in the San Joaquin Valley where his parents owned a livestock hauling company started by his grandfather.Around the age of eight, his family moved to [...]
Meet Your Partners in Growth Series: Jeff Rogers
Sarah Porter2021-11-24T23:03:51-08:00Jeff Rogers, Environmental Superintendent & Logistics Manager The old adage of “wearing many hats” can often be over exaggerated, but in the case of Holloway’s Environmental Superintendent and Logistics Manager, Jeff Rogers, it is an exact fit. Rogers has a reputation for being down for anything. He is willing to take on any challenge and figure out the best way to make things work smoothly. When he started out at Holloway four years ago, Rogers was in sales with Holloway Ag. “I had always known about Holloway growing up in Shafter,” Rogers said, “But Dan [Allen] is a family friend [...]
Case Study Shows Holloway Original Dihydrate Outperforms Anhydrite Alternative
Brian Milne2021-10-21T09:39:43-07:00Trial Shows Holloway Original Dihydrate Outperforms Anhydrite Alternative During the 2019 season, Holloway’s agronomy team conducted a Gypsum trial on a customer almond orchard to test the amount of plant-available calcium from various forms and amounts of Gypsum. This test plot consisted of a 77-acre block of almonds divided into five sections, each consisting of a dozen rows of mature, full-producing trees. The trial showed Holloway Original Dihydrate Gypsum maintained or improved calcium tissue levels, outperforming Anhydrite alternative that saw decreased calcium as season progressed.
Whole Orchard Recycling
Brian Milne2021-10-06T17:01:39-07:00Highlighting the Benefits of Whole Orchard Recycling on California Clean Air Day (Oct. 6, 2021) – On Clean Air Day here in Calif. we highlight the benefits of our Whole Orchard Recycling (WOR) service, removing old, unproductive orchards and grinding the trees – rather than burning the material – for soil incorporation. This zero-waste alternative to open burning not only helps keep our air clean, but improves soil health and aids in carbon sequestration. It can also help improve production in tandem with the right amendment/nutrients plan. A decade-long study by the UC Cooperative Extension concluded that orchards undergoing WOR [...]
Meet Your Partners in Growth Series: Jeremy Bowman
Brian Milne2021-09-29T23:00:25-07:00Jeremy Bowman, Director of Engineering and Projects Holloway’s Director of Engineering and Projects, Jeremy Bowman, always has his eye on the horizon, looking for what’s next and will help Holloway continue its mission to be a full circle company. And this excitement toward the future and new initiatives is exactly what any company wants from someone who is charged with leading projects. “I am not content with the status quo,” Bowman says. “I think it's exciting that we at Holloway are always looking for the next venture and the next thing.” Bowman knew Dan Allen, Holloway’s COO, and he knew [...]
Post-harvest is the ideal time to amend and replenish your soils
Sarah Porter2021-09-23T14:09:35-07:00Harvest season is winding down, which means it’s time to exhale, kick up your feet and take a vacation, right? Think again. Harvest season is the most stressful time of year on our crops, whether you’re shaking trees and vines, or wrapping up another round of alfalfa or tomato harvest. Our soils are depleted come September, lacking moisture and barren of critical nutrients that support soil health and a homogenous rootzone. Now’s the time to get in, get soil samples and see what amendments are needed to breathe life back into your soils heading into next year. Our agronomist team [...]