In coming days, bloom will wrap up and our spring rains will come to an end — signaling your best remaining shot at getting soil amendments on to impact this year’s crop.
Volunteers from The Holloway Group and Team Rubicon spent much of Saturday helping remove more than 200 tons of debris and dirt from the flood-plagued Cardoza Ranch in Oceano. All 12 acres of Pat and Vickie Cardoza’s ranch was flooded – by as much as 10-15 feet of water in some areas – in mid-January when storm runoff in Arroyo Grande Creek ran over a failing levee and flooded their home and farmland south of Oceano.
Following up after the recent storms that slammed California the first two weeks of the year, Holloway CEO Brian Maxted and Director of Agronomy Steve Lenander revisit a customer almond orchard on Jan. 18 to see how soil amendments such as gypsum and compost helped improve ponding and water infiltration issues.
Join us on Feb. 15, 2023 from 2-5 p.m. at the World Ag Expo Banquet Hall as Holloway and Laurel Ag & Water host a Grower Appreciation Happy Hour. Free drinks and appetizers will be provided for all growers in attendance.
When is the best time to apply gypsum, compost, and other amendments? Holloway Director of Agronomy Steve Lenander tells the Valley Ag Voice “the time is now to apply amendments,” before the heavy winter rains hit.
Visit Holloway at Booth 1723 at next week’s Almond Conference for amendment and agronomy advice, 90th anniversary giveaways and to meet your local team!
Everyone called him “Dad,” from his friends to his family. He was known in the valley as the crazy fellow out in Lost Hills with ideas about mining gypsum for agriculture. To young Al Holloway, he was just the greatest man to ever walk the earth. His name was Harvey Mulford Holloway (H.M. Holloway), and he was the boy’s grandfather.
As we begin preparations for next season, rising fertilizer costs are top of mind for our farmers. Fertilizer prices have skyrocketed as much as 300% in some areas, American Farm Bureau reports in a recent Market Report. In California, AgAlert reports that UN 32 has tripled in price “and could go higher,” on account of high demand. Given that fertilizer costs account for approximately 15% of total cash costs in the U.S., according to USDA data, “fertilizer prices are the number one issue on farmers’ minds." To overcome soaring fertilizer costs and availability issues, Holloway has seen a number [...]
Citrus grower Rudy Flores, from Sanger, Calif., discusses how Holloway's Original Gypsum and agronomy services helped drastically improve bloom, fruit quality and overall tree health and growth over the past two seasons. “I’ve never seen so many limbs hitting the ground because we have so much fruit this year,” Flores said. Want to learn more about Holloway's agronomy services and soil amendments? Contact us using the form on this page to discuss you soil management needs with one of our local soil experts.
You never know what you’re going to see in the field… At a customer vineyard in Paso Robles, Calif., recently, we saw a club of Model Ts and 1915-1930s classics cruise by, reminding us of the early days of Holloway -- founded some 90 years ago in 1932.
